Experience

Copywriter | Macy’s | May 2021 - Present

· Responsible for the development of strategic and persuasive copy that builds on the brand strategy.

· Responsible for the conceptualization of campaign narratives across mediums of digital, print, video and in-store displays. Chosen by senior leadership to be one of the lead copywriters on monthly narrative campaign development.

· Collaborate with design teams and other creative partners to deliver outstanding actionable campaign ideas that allows for the innovative positioning of the Macy’s brand.

· Write daily messaging for Macy’s.com homepages, emails, push notifications and SMS messages.

Head of Content | Moe Assist, Inc. | August 2019 – May 2021

· Produced content and messaging for all of Moe Assist’s social channels, emails, newsletters, website and product descriptions.

· Wrote weekly pieces for Moe Assist’s blog, The MOE Edit, and was responsible for daily editing and updating as needed. Engaged with other stakeholders to ensure overall strategy was being maintained.

· Built the Moe Assist brand voice in collaboration with the CEO and COO and contributed as a member of the founding team that launched the platform in October of 2019.

· Designed, developed and delivered Investor and Stakeholder presentations that drove investments and partnerships into the business.

Editorial Assistant | WeWoreWhat | Jan 2019 – Aug 2019

· Pitched and wrote fashion and lifestyle pieces for influencer and entrepreneur, Danielle Bernstein, of renowned fashion blog, WeWoreWhat.

· Researched trends and topics related to the fashion industry to create relevant and engaging content that led to a 20% increase in website traffic.

Writer & Editor | HerMoney Media | Jan 2018 – Jan 2019

· Pitched, reported and wrote personal finance stories for HerMoney after assisting in launching the media brand in September 2018.

· Wrote the weekly e-mail newsletter, ‘This Week in Your Wallet,’ for over 55,000 subscribers.

· Responsible for the production of visual content and wrote copy for all social media channels. Collaborated with necessary team members for the delivery of high-quality social content.

· Worked and reported directly to Jean Chatzky, financial editor of NBC's TODAY Show and Founder of HerMoney.

Skills

Adobe Suite Programs | Figma | Sketch | Microsoft Word | Wordpress

Education

Master’s Degree | 2016-2018 | New York University

· Magazine Journalism

· Relevant courses: Writing and Reporting, Digital Media, Radio & Podcasting, Data Journalism, Front of the Book, Profile writing.

· Assignment Highlights: Interviewed film enthusiast Christopher Bligh who hasn’t missed a taping of ‘SNL’ in three years, covered the 2016 election in one of the poorest counties in New York State, interviewed an undocumented immigrant from Ecuador who is uncertain of his future under the Trump Administration.

Bachelor of Arts | 2012- 2016 | Houghton University

· English Literature & Art

· Recipient of English Department’s “Excellence in Writing Award”

· Features Editor, The Star (Houghton University’s student paper) 2015-2016

· Nominee for NCAA “Woman of the Year” Athletic Award

· Houghton University’s “Outstanding Female Athlete” 2015-2016

· Volleyball Team Captain 2014-2015 (Junior and Senior year)

· Secretary, Student-Athlete Advisory Committee 2013-2016